BMW India is bringing some holiday cheer early this year with the launch of its new “Joy Days” campaign. The luxury automaker is rolling out significant price reductions on a range of its popular models, thanks to the recently revised Goods and Services Tax (GST) 2.0. This initiative, combined with special financing schemes, aims to make luxury cars more accessible just in time for the festive season.
Starting September 22, customers can expect to see savings of up to a whopping Rs. 13.6 lakh, depending on the model. This makes it an ideal time for those looking to upgrade to a premium vehicle. The price adjustments are a direct result of the new tax structure, and BMW is passing on the benefits directly to its customers.
Lower Prices on Popular BMW and Mini Models
Several of BMW’s most sought-after cars are now more affordable. The BMW 3 Series LWB, known for its extended legroom and luxurious comfort, sees a significant price drop. For instance, the BMW 330Li M Sport is now priced at Rs. 60.45 lakh, down from its previous Rs. 63.90 lakh.
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The popular BMW X5 xDrive30d, a staple in the luxury SUV segment, is now available for Rs. 95.50 lakh, a notable reduction from its former price of Rs. 1.02 crore. Even the high-performance M340i and the versatile X3 models are included in the price cuts.
The benefits extend beyond the BMW brand, as the automaker’s Mini lineup is also part of the festive celebration. The trendy Mini Cooper S Essential Pack is now more accessible at Rs. 43.70 lakh, a drop from its previous price of Rs. 46.20 lakh.
Flexible Financing and Low-Interest Rates
In addition to the revised prices, BMW India is making car ownership even easier with a suite of financial solutions. The BMW Smart Finance program offers flexible plans, including low EMI (Equated Monthly Installment) schemes, custom payment plans, and attractive buyback options.
For those who prefer traditional financing, standard packages are also available with competitive interest rates starting at a low 6.75%. These comprehensive offers, coupled with the new pricing, are set to create a perfect storm for car buyers this festive season.
People Also Ask
What is the “Joy Days” campaign by BMW India? “Joy Days” is a festive campaign launched by BMW India to offer special benefits to customers, including reduced prices due to GST 2.0 and attractive financing schemes.
When are the new prices effective? The new, reduced prices will be effective from September 22.
How much can a customer save under the new pricing? Customers can save up to Rs. 13.6 lakh on select models, depending on the car they choose.
Are Mini cars also included in the price reductions? Yes, Mini cars, such as the Cooper S Essential Pack, are also part of the campaign and are being offered at lower prices.
